MTN POSITION STATEMENT
Treating Customers Fairly
Introduction
MTN is committed to ensuring the best customer
experience is achieved by focusing on customer needs and
expectations, and meeting them. We strive to protect customers and
ensure fairness for those interacting with our products and services.
Purpose
- Ensure our customers achieve fair outcomes and that the
relationship of trust between us is maintained and enhanced
- Ensure that performance and service is in line with our customer
expectations.
- Includes transparent customer complaints procedures and other related
changes in our customer approaches intended to ultimately improve
customer experience.
MTN’s approach
MTN is guided by the following globally defined standards
- Treating Customers Fairly (TCF) framework:
Over the past few years, many Value-Added Service Providers (VASPs)
and Wireless Application Service Providers (WASPs) have come on board
to offer value-added or premium services to our customers, using a
combination of platforms. Examples of such services include basic
text information such as news and weather alerts and more advanced
content services such as games, music and videos available on apps
and the internet.
As the number of services offered to our customers by MTN or our
partners continue to increase, it is important that our customers
remain aware of the costs they incur, the services they use and how
to control and remove access to these services.
To facilitate transparency and customer control, we have developed a
framework ensuring that our customers are treated fairly. The
framework sets the mandatory requirements for implementation in key
customer service processes in all MTN operations.
Key principles
- Ensure that pricing information is not misleading
for once-off transactions and subscriptions across all services.
- Ensure that our customers can authenticate their access to MTN
services and any related third party, by opt-in features for
subscription offering as well as renewal notifications and supporting
requests to unsubscribe and ‘do not disturb’ messages to restrict
promotional or unsolicited messages.
- Provide customers with simple options of managing their status.
-
Offer Do Not Disturb (DND) customer management to allow the
restriction and management of promotional messages.
-
Some notification messages are not subject to DND to ensure our
customers receive all service-related notifications such as
welcome messages, reminder messages, service, usage
notifications, subscription renewal notifications and service
termination notifications. This assures our customers that they
are aware of activities on their handsets and can notify MTN in
the event of any concerns regarding possible fraudulent activity.
Welcome messages to our customers are sent for various activities
including when SIM cards and subscriptions are activated, and
when customers roam on other networks.
-
Provide customers with control of subscribing to a service at the
end of a free trial period.
-
Restrict welcome and reminder messages between 9pm and 7am to
avoid disturbing customers or customers not being aware of these
messages.
Roles and responsibilities
Our Board through the Group Social, Ethics and Sustainability
Committee has oversight of the Group’s actions and performance
regarding treating customers fairly. The Group Chief Operating
Executive is accountable for treating customers fairly, in line
with the MTN Group.
Accountability and transparent reporting
We are committed to transparency and disclosure regarding
Treating Customers Fairly at MTN.
Communication and training
To make certain that our customers understand their rights and
are treated fairly, each of our country operations can use
market-relevant and widely understood words and language while
ensuring compliance with the overall framework.